About
Highly accomplished Creative Strategist and Innovation Executive with over 20 years of experience building future-facing brands, products, and platforms across B2B, B2C, and Web3. Proven ability to drive growth, align cross-functional teams, and launch industry-defining IP and platforms, translating complex visions into scalable systems and strategic storytelling. Seeking roles as a Brand Strategist, Fractional CSO/CMO/CCO, or Creative Director, leveraging deep expertise in strategic innovation, business, and product consultation to achieve significant market impact.
Work
New York, NY, US
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Summary
Led Brand Therapy LLC as Founder & Chief Strategist, building a strategy consultancy that evolved positioning, product, and messaging for over 30 clients across tech, media, health, and culture.
Highlights
Established and scaled a strategy consultancy, advising 30+ clients across tech, media, health, and culture on positioning, product, and messaging strategies.
Developed and deployed proprietary frameworks for brand narrative, AI-assisted strategy, and digital product insight, enhancing client decision-making.
Drove over 10M+ campaign views with a lean $65K budget and secured $4M+ in early-stage capital for client startups, demonstrating high ROI and investor confidence.
Co-launched MRKD.art and MRKD.dj, pioneering the innovative concept of grouped asset NFTs to establish authenticated digital ownership in art and music.
Advised over 100 brands, overseeing strategies for collective accounts valued in billions, and achieved a 74% pitch winning rate for new business.
New York, NY, US
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Summary
Directed brand transformation and campaign strategies for major B2B clients, leading creative initiatives and co-founding innovation units within a global agency.
Highlights
Spearheaded brand transformation and campaign strategy for 10+ major clients including HPE, TD Ameritrade, Hilton Worldwide, and NYSE, driving significant market impact and brand visibility.
Co-founded gyroHuman, a healthcare innovation unit post-ACA, and gyroABC, an incubator for intrapreneurial experiments, fostering internal innovation and new business lines.
Created the 'Coders vs Cancer' brand, demonstrating expertise in developing impactful and socially responsible brand initiatives.
New York, NY, US
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Summary
Managed creative teams for top-tier clients and secured a major international bid, delivering impactful campaigns across diverse sectors.
Highlights
Directed creative teams for key accounts like GE and Monster.com, securing the international bid for the Blackberry Super Bowl commercial.
Developed and executed high-impact advertising campaigns for major brands including Snickers, AT&T, Visa, Lowes, Empire State Development, and ING, enhancing brand visibility and engagement.
New York, NY, US
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Summary
Crafted compelling copy and creative concepts for a diverse portfolio of leading global brands across full-time and freelance engagements.
Highlights
Developed full-time creative content at AFG& (Interpublic) and JWT (VML) for major clients including DeBeers, JetBlue, Macy's, and Purina, driving brand messaging and consumer engagement.
Provided freelance creative services to top agencies (Brooklyn Brothers, BBH, McCann) and brands (BMW, IKEA, AMEX), contributing to diverse marketing and advertising campaigns.
Achieved a 40% increase in reader engagement for sponsored media, demonstrating effectiveness in content strategy and execution.
Volunteer
XR Safety Initiative (XRSI)
|Advisor
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Summary
Offering expert advisory services on safety and ethical considerations in extended reality (XR) technologies.
Highlights
Advised the XR Safety Initiative (XRSI) on critical safety and ethical frameworks for metaverse technologies, contributing to industry standards.
HUE DEI
|Advisor
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Summary
Providing strategic advice on diversity, equity, and inclusion initiatives.
Highlights
Provided strategic advice to HUE DEI, supporting initiatives focused on diversity, equity, and inclusion within various industries.
ACP for Veterans
|Advisor
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Summary
Mentoring and advising veterans transitioning into civilian careers.
Highlights
Mentored and advised veterans through ACP, facilitating their successful transition into civilian careers with strategic guidance.
CCNY
|Adjunct Lecturer
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Summary
Educating students on contemporary creative and strategic principles.
Highlights
Delivered lectures and mentorship to students at CCNY, fostering the next generation of creative talent.
Wayfinders on the Hudson
|Board Member
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Summary
Contributing strategic guidance and oversight as a Board Member for a non-profit organization.
Highlights
Provided strategic oversight and governance as a Board Member for Wayfinders on the Hudson, supporting organizational mission and growth.
Miami Ad School
|Instructor
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Summary
Instructing aspiring creative professionals in advanced advertising and brand strategy.
Highlights
Provided hands-on instruction and industry insights to students at Miami Ad School, preparing them for successful careers in advertising.
Awards
Patent for Brand Authentication
Awarded By
United States Patent and Trademark Office
Authored the world's first NFT-referencing patent for brand authentication, demonstrating pioneering innovation in digital ownership.
One Show Pencil
Awarded By
The One Club for Creativity
Awarded for excellence in advertising and design.
The Clios
Awarded By
Clio Awards
Honored for creative excellence in advertising.
The Webby's
Awarded By
The Webby Awards
Acknowledged for excellence in internet-based creative work.
The Global Ace Awards
Awarded By
Global Ace Awards
Recognized for top-tier B2B marketing and communications.
Cannes Lion
Awarded By
Cannes Lions International Festival of Creativity
Recognized for outstanding creativity in advertising and communication.
The B2's
Awarded By
B2 Awards
Honored for outstanding achievement in B2B marketing.
NY Festivals
Awarded By
New York Festivals Advertising Awards
Recognized for creative excellence in advertising.
The Kinsale Shark
Awarded By
Kinsale Shark Awards
Awarded for creative excellence in international advertising.
Young Ones Student Award
Awarded By
The One Club for Creativity
Awarded for exceptional student creative work.
Publications
Skills
Strategic Vision & Narrative Alignment
Brand Strategy, Narrative Development, Strategic Planning, Market Positioning, Visionary Leadership.
Brand Development & Market Positioning
Brand Management, Market Analysis, Product Positioning, Brand Storytelling, Competitive Analysis.
Cross-Functional Leadership
Team Leadership, Interdepartmental Collaboration, Project Management, Stakeholder Management, Organizational Leadership.
Innovation & Emerging Technologies
AI Integration, Web3 Strategy, Spatial Tech, Digital Transformation, New Product Development, R&D.
Organizational Design & Momentum Systems
Organizational Development, Process Optimization, Team Flow, Change Management, Operational Efficiency.
IP Strategy & Digital Rights Management
Intellectual Property, NFTs, Digital Ownership, Blockchain, Patent Strategy, Content Monetization.
Fractional Executive Leadership
Fractional CSO, Fractional CMO, Fractional CCO, Executive Advisory, Strategic Consulting.
Product-Market Fit & Business Model Design
Product Strategy, Market Validation, Business Development, Go-to-Market Strategy, Revenue Generation.
Creative Direction
Creative Strategy, Campaign Development, Art Direction, Copywriting, Brand Campaigns.
Proprietary Frameworks
Spatial Transformation, KYP - Know Your Product, GAN - Grouped Asset NFT, Innovation-Culture-Strategy Cycle, Brand Relationship Spectrum, Purpose Product People Pipeline, Success Stacking, IP Economy.