Jaime Schwarz

Jaime Schwarz

Creative & Brand Strategist | Fractional CSO | Award-Winning Innovator in Brand, Story & Emerging Tech

Hastings on Hudson, US.
Brand Therapy

About

Highly accomplished Creative Strategist and Innovation Executive with over 20 years of experience building future-facing brands, products, and platforms across B2B, B2C, and Web3. Proven ability to drive growth, align cross-functional teams, and launch industry-defining IP and platforms, translating complex visions into scalable systems and strategic storytelling. Seeking roles as a Brand Strategist, Fractional CSO/CMO/CCO, or Creative Director, leveraging deep expertise in strategic innovation, business, and product consultation to achieve significant market impact.

Work

Brand Therapy LLC

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Founder & Chief Strategist

New York, NY, US

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Summary

Led Brand Therapy LLC as Founder & Chief Strategist, building a strategy consultancy that evolved positioning, product, and messaging for over 30 clients across tech, media, health, and culture.

Highlights

Established and scaled a strategy consultancy, advising 30+ clients across tech, media, health, and culture on positioning, product, and messaging strategies.

Developed and deployed proprietary frameworks for brand narrative, AI-assisted strategy, and digital product insight, enhancing client decision-making.

Drove over 10M+ campaign views with a lean $65K budget and secured $4M+ in early-stage capital for client startups, demonstrating high ROI and investor confidence.

Co-launched MRKD.art and MRKD.dj, pioneering the innovative concept of grouped asset NFTs to establish authenticated digital ownership in art and music.

Advised over 100 brands, overseeing strategies for collective accounts valued in billions, and achieved a 74% pitch winning rate for new business.

gyro (now Merkle B2B)

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Creative Director

New York, NY, US

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Summary

Directed brand transformation and campaign strategies for major B2B clients, leading creative initiatives and co-founding innovation units within a global agency.

Highlights

Spearheaded brand transformation and campaign strategy for 10+ major clients including HPE, TD Ameritrade, Hilton Worldwide, and NYSE, driving significant market impact and brand visibility.

Co-founded gyroHuman, a healthcare innovation unit post-ACA, and gyroABC, an incubator for intrapreneurial experiments, fostering internal innovation and new business lines.

Created the 'Coders vs Cancer' brand, demonstrating expertise in developing impactful and socially responsible brand initiatives.

BBDO, NY

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Associate Creative Director

New York, NY, US

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Summary

Managed creative teams for top-tier clients and secured a major international bid, delivering impactful campaigns across diverse sectors.

Highlights

Directed creative teams for key accounts like GE and Monster.com, securing the international bid for the Blackberry Super Bowl commercial.

Developed and executed high-impact advertising campaigns for major brands including Snickers, AT&T, Visa, Lowes, Empire State Development, and ING, enhancing brand visibility and engagement.

Various Agencies & Brands

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Copywriter

New York, NY, US

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Summary

Crafted compelling copy and creative concepts for a diverse portfolio of leading global brands across full-time and freelance engagements.

Highlights

Developed full-time creative content at AFG& (Interpublic) and JWT (VML) for major clients including DeBeers, JetBlue, Macy's, and Purina, driving brand messaging and consumer engagement.

Provided freelance creative services to top agencies (Brooklyn Brothers, BBH, McCann) and brands (BMW, IKEA, AMEX), contributing to diverse marketing and advertising campaigns.

Achieved a 40% increase in reader engagement for sponsored media, demonstrating effectiveness in content strategy and execution.

Volunteer

Advisor

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XR Safety Initiative (XRSI)

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Offering expert advisory services on safety and ethical considerations in extended reality (XR) technologies.

Highlights

Advised the XR Safety Initiative (XRSI) on critical safety and ethical frameworks for metaverse technologies, contributing to industry standards.

Advisor

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HUE DEI

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Providing strategic advice on diversity, equity, and inclusion initiatives.

Highlights

Provided strategic advice to HUE DEI, supporting initiatives focused on diversity, equity, and inclusion within various industries.

Advisor

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ACP for Veterans

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Mentoring and advising veterans transitioning into civilian careers.

Highlights

Mentored and advised veterans through ACP, facilitating their successful transition into civilian careers with strategic guidance.

Adjunct Lecturer

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CCNY

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Educating students on contemporary creative and strategic principles.

Highlights

Delivered lectures and mentorship to students at CCNY, fostering the next generation of creative talent.

Board Member

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Wayfinders on the Hudson

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Contributing strategic guidance and oversight as a Board Member for a non-profit organization.

Highlights

Provided strategic oversight and governance as a Board Member for Wayfinders on the Hudson, supporting organizational mission and growth.

Instructor

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Miami Ad School

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Instructing aspiring creative professionals in advanced advertising and brand strategy.

Highlights

Provided hands-on instruction and industry insights to students at Miami Ad School, preparing them for successful careers in advertising.

Education

Miami Ad School

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Professional Program Copywriting

Chicago Portfolio

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Professional Program Copywriting

School of Visual Arts (SVA)

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Professional Program Copywriting

Colgate University

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B.A. Psychology & Philosophy

Awards

Patent for Brand Authentication

United States Patent and Trademark Office

Authored the world's first NFT-referencing patent for brand authentication, demonstrating pioneering innovation in digital ownership.

One Show Pencil

The One Club for Creativity

Awarded for excellence in advertising and design.

The Clios

Clio Awards

Honored for creative excellence in advertising.

The Webby's

The Webby Awards

Acknowledged for excellence in internet-based creative work.

The Global Ace Awards

Global Ace Awards

Recognized for top-tier B2B marketing and communications.

Cannes Lion

Cannes Lions International Festival of Creativity

Recognized for outstanding creativity in advertising and communication.

The B2's

B2 Awards

Honored for outstanding achievement in B2B marketing.

NY Festivals

New York Festivals Advertising Awards

Recognized for creative excellence in advertising.

The Kinsale Shark

Kinsale Shark Awards

Awarded for creative excellence in international advertising.

Young Ones Student Award

The One Club for Creativity

Awarded for exceptional student creative work.

Publications

The IP Economy

Various

Authored publications and delivered keynotes on the evolving IP economy, brand evolution, and co-creation strategies.

How We Get There & What Happens If We Don't

Various

Contributed articles to industry-leading publications such as AdWeek, Contagious Magazine, Lürzer's Archive, and Forbes.

Featured on Podcasts

Various Podcasts

Featured on over 20 podcasts including The Infinite Drop, Rebel CEO, Crypto Hipster, NXTLVL Experience Design, and Vibe Science, sharing insights on brand, tech, and innovation.

Keynotes on Brand Evolution, IP Economy, Team Dynamics, and Intrapreneurialism

Various Conferences

Delivered keynotes on critical topics such as brand evolution, the IP economy, team dynamics, and intrapreneurialism, influencing industry discourse.

Certificates

NFT & Web3 Strategy

Inevitable Academy

Startup School

Y Combinator

Digital PM

Darden

Design Thinking

Frog

Skills

Strategic Vision & Narrative Alignment

Brand Strategy, Narrative Development, Strategic Planning, Market Positioning, Visionary Leadership.

Brand Development & Market Positioning

Brand Management, Market Analysis, Product Positioning, Brand Storytelling, Competitive Analysis.

Cross-Functional Leadership

Team Leadership, Interdepartmental Collaboration, Project Management, Stakeholder Management, Organizational Leadership.

Innovation & Emerging Technologies

AI Integration, Web3 Strategy, Spatial Tech, Digital Transformation, New Product Development, R&D.

Organizational Design & Momentum Systems

Organizational Development, Process Optimization, Team Flow, Change Management, Operational Efficiency.

IP Strategy & Digital Rights Management

Intellectual Property, NFTs, Digital Ownership, Blockchain, Patent Strategy, Content Monetization.

Fractional Executive Leadership

Fractional CSO, Fractional CMO, Fractional CCO, Executive Advisory, Strategic Consulting.

Product-Market Fit & Business Model Design

Product Strategy, Market Validation, Business Development, Go-to-Market Strategy, Revenue Generation.

Creative Direction

Creative Strategy, Campaign Development, Art Direction, Copywriting, Brand Campaigns.

Proprietary Frameworks

Spatial Transformation, KYP - Know Your Product, GAN - Grouped Asset NFT, Innovation-Culture-Strategy Cycle, Brand Relationship Spectrum, Purpose Product People Pipeline, Success Stacking, IP Economy.

Projects

AI-Enabled Brand Consciousness Tool

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Summary

Developed an AI-enabled tool designed to enhance brand consciousness and strategic decision-making.

MRKD.art & MRKD.dj Platforms

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Summary

Co-launched digital platforms to transform the IP economy in the art and music industries.

Education Day for XR Safety Intelligence's Metaverse Safety Week

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Summary

Led an educational initiative focusing on safety within the metaverse for XR Safety Intelligence.

Innovation Division Development

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Summary

Built innovation divisions for a major ad agency (gyro) and a Fortune 500 company.